ElseVR, a Mixed Reality channel, is a disruptive idea in narrative nonfiction and journalism.
It brings extraordinary and urgent stories to Virtual Reality (VR), granting the audience an entry “into” the story. By shattering the barrier between the viewer and the subject, VR has the power to elicit enquiry and empathy. Published online as a quarterly, each story facilitates collaborations between formidable filmmakers, writers and designers to amplify the power of narrative.
The magazine is the non-fiction VR platform from Memesys Culture Lab.
Memesys Culture Lab
Memesys Culture Lab is a cinema and new media studio at the intersection of science, philosophy and culture. We aim to interpret and demystify current breakthroughs in our understanding of the self and the universe, by actively participating in cinema, literature, pedagogy, technology, art, scientific and philosophical research, and actions of significant social impact.
Filmmaker. Philosopher. Innovator.
Anand is a filmmaker and media producer deeply interested in philosophy, evolutionary psychology, innovation, design and magic, and occasionally dabbles in all of these. His last film, Ship of Theseus premiered at the TIFF in 2012, and received wide international acclaim. In November 2015, Anand founded the Memesys Culture Lab.
Editor in Chief
Khushboo recently co-directed the documentary film An Insignificant Man, which premiered at the Toronto Film Festival 2016. She also co-wrote Ship of Theseus. Her first short film Continuum was shown at various international film festivals. Shubhangi Swarup
Writer. Journalist. Educationist. Daydreamer.
Shubhangi has worked in the field of journalism, education, Human Rights and curation in the past. She joined Memesys Culture Lab after completing her first work of fiction. She has won two national Laadli awards for gender sensitive writing in the past, and was awarded the Charles Pick Fellowship for creative writing, in the University of East Anglia. Zain Memon
Story-teller. Media-tech innovator. Futurist.
Co-founder of Memesys Culture Lab, Zain has dramatically influenced the Virtual Reality ecosystem coming from the Indian subcontinent, having designed state-of-the-art workflows and immersive grammatical tools for Mixed Reality. His expertise in storytelling, technology, narrative design, and ludology allow him to bridge the gap between technology and effective storytelling. Shirin Johari
Head of Design
Visual artist. Innovator. Entrepreneur. Lover of the ocean.
Shirin is the Co-Founder of Clap Global and a Creative Director at Memesys Culture Lab. Previously, she worked as an advertising creative innovating in brand building, graphic design, installations, typography and performances. Shirin believes that creative work should either solve a problem, enlighten, change social perceptions or simply entertain. Along the way, she has won numerous national and international awards for her work, including the Cannes Design Gold.
Shone Satheesh combines his interest in the written word with the ever-evolving vocabulary of visual culture to push the boundaries of story-telling. He has worked in the media industry for close to a decade, at places like The Indian Express and Tehelka, among others. Contact Get in touch with us at email@example.com Head Office : Mumbai, India Memesys Culture Lab, 30, Aaram Nagar 2, Versova, Mumbai 61.
The rise of virtual reality took the world market by storm. Various sectors across the globe experimented with this innovations and created ground breaking results. With the rapid expansion of Indian market, the need to adapt to something innovative has become very important. One of the modern innovations of communication and storytelling that the world has seen is the rise of virtual reality. Indian markets can use this innovation and […]
How 3D virtual reality poised to take over the traditional medium of filmmaking In the last 10 years, the world of filmmaking has seen a major shift in the status quo. More and more filmmakers are moving beyond 3D and the search for more entertaining source has become vital. In the time when viral content decides the brand value, this need has found a solution in the world of 3D […]
Three benefits of using virtual reality in creative storytelling movie campaigns Have you ever seen an ad where an adventurer puts on a pair of shoes or drinks a soft drink and then climbs mountains or jumps off a cliff? Who hasn’t? What if someone tells you that you can be that adventurer while sitting in your room? Many will call all this absurd. But this is soon going to […]
4 reasons why as a media house you should move into virtual reality news territory Media agencies have always tried to give their viewers or audience a deeper experience regarding the ground reality of the place from where the news is being broadcasted. In the days of radio it was not possible, newspaper always failed to do so. With time, when television journalism evolved, the news became more personalized and […]
Virtual reality has the capability of taking the audience on a journey to a fantasy world or a place that is not accessible under normal circumstances. Events like a volcanic eruption, journalism from the warfront or a celebratory event like Met, don’t work on live broadcast. Because of this, virtual reality gains an upper hand bringing the audience closer to the content. But one must keep in mind that not […]