AboutElseVR, a Mixed Reality channel, is a disruptive idea in narrative nonfiction and journalism.
It brings extraordinary and urgent stories to Virtual Reality (VR), granting the audience an entry “into” the story. By shattering the barrier between the viewer and the subject, VR has the power to elicit enquiry and empathy. Published online as a quarterly, each story facilitates collaborations between formidable filmmakers, writers and designers to amplify the power of narrative.
The magazine is the non-fiction VR platform from Memesys Culture Lab.
Memesys Culture LabMemesys Culture Lab is a cinema and new media studio at the intersection of science, philosophy and culture. We aim to interpret and demystify current breakthroughs in our understanding of the self and the universe, by actively participating in cinema, literature, pedagogy, technology, art, scientific and philosophical research, and actions of significant social impact.The TeamAnand Gandhi Executive Producer
Filmmaker. Philosopher. Innovator.
Anand is a filmmaker and media producer deeply interested in philosophy, evolutionary psychology, innovation, design and magic, and occasionally dabbles in all of these. His last film, Ship of Theseus premiered at the TIFF in 2012, and received wide international acclaim. In November 2015, Anand founded the Memesys Culture Lab. Khushboo Ranka Editor in Chief
Khushboo recently co-directed the documentary film An Insignificant Man, which premiered at the Toronto Film Festival 2016. She also co-wrote Ship of Theseus. Her first short film Continuum was shown at various international film festivals.
Shubhangi Swarup Executive Editor
Writer. Journalist. Educationist. Daydreamer.
Shubhangi has worked in the field of journalism, education, Human Rights and curation in the past. She joined Memesys Culture Lab after completing her first work of fiction. She has won two national Laadli awards for gender sensitive writing in the past, and was awarded the Charles Pick Fellowship for creative writing, in the University of East Anglia.
Zain Memon Creative Director
Story-teller. Media-tech innovator. Futurist.
Co-founder of Memesys Culture Lab, Zain has dramatically influenced the Virtual Reality ecosystem coming from the Indian subcontinent, having designed state-of-the-art workflows and immersive grammatical tools for Mixed Reality. His expertise in storytelling, technology, narrative design, and ludology allow him to bridge the gap between technology and effective storytelling.
Shirin Johari Head of Design
Visual artist. Innovator. Entrepreneur. Lover of the ocean.
Shirin is the Co-Founder of Clap Global and a Creative Director at Memesys Culture Lab.
Previously, she worked as an advertising creative innovating in brand building, graphic design, installations, typography and performances. Shirin believes that creative work should either solve a problem, enlighten, change social perceptions or simply entertain.
Along the way, she has won numerous national and international awards for her work, including the Cannes Design Gold. Shone Satheesh Associate Editor
Shone Satheesh combines his interest in the written word with the ever-evolving vocabulary of visual culture to push the boundaries of story-telling. He has worked in the media industry for close to a decade, at places like The Indian Express and Tehelka, among others.
ContactGet in touch with us at firstname.lastname@example.orgHead Office : Mumbai, IndiaMemesys Culture Lab, 30, Aaram Nagar 2, Versova, Mumbai 61.
How 3D virtual reality poised to take over the traditional medium of filmmaking
In the last 10 years, the world of filmmaking has seen a major shift in the status quo. More and more filmmakers are moving beyond 3D and the search for more entertaining source has become vital.
In the time when viral content decides the brand value, this need has found a solution in the world of 3D virtual reality. A virtual reality film is a way to take the audience in the world where the film is taking place. One doesn’t have to do anything special to experience this surreal magic. With head-mounted displays (HMD) and gloves with sensors, VR users can explore computer-generated environments and stories in a very realistic way.
Virtual reality movies take the idea of making the story personalized and let the user be a part of the adventure. A superhero movie is good but something way better will be the audience being on the ground watching that superhero fight the arch-nemesis. The whole movie watching experience will change.
While the first virtual reality movie came out in 1992, it reached new heights by the time 2010 ended. More and more filmmakers were exploring ideas to use this technique. Some even adapted and converted their cinema for virtual reality medium.
Today, it is common to see theatres running special virtual reality movies. It takes the process of digital storytelling to a whole new level. As you have already learned about how it elevates the movie watching experience, you should also know that it will soon take over the traditional mediums in which a film is shown.
If Ready Player One, predicts anything then it is the fact that how close we are to adapting VR in our daily life. Modern head mount displays are lighter and more portable. The users don’t need to walk into a theatre but rather pay and watch the cinema anywhere. Watching movies on the go without affecting the business of the film industry is how virtual reality will take over the market.
The current wave of VR enthusiasts has provided a way for many filmmaking companies and start-ups to grow using this as their USP. With a brand like Else VR, you too can explore the infinite possibilities in the world of virtual storytelling. The only limitation will be your imagination.