Three benefits of using virtual reality in creative storytelling movie campaigns
Have you ever seen an ad where an adventurer puts on a pair of shoes or drinks a soft drink and then climbs mountains or jumps off a cliff? Who hasn’t? What if someone tells you that you can be that adventurer while sitting in your room?
Many will call all this absurd. But this is soon going to be a reality, or better, virtual reality. With the rise of virtual reality films and movies, other industry sectors have started to claim stakes in this innovation. Everyone is looking for ways to use it in the best way possible.
And who is winning, of-course, the ad industry.
Ad industry has found creative ways to make virtual reality a part of their multiple storytelling movie campaigns. All over the world, the creative ways to use virtual reality in ad campaigns have received a number of awards and accolades.
Here are some creative ways in which your agency can adapt and pitch the use of VR storytelling to your clients.
Virtual reality is unique and fresh (for now)
When ad agencies start using virtual reality in their creative medium, the target audience suddenly finds themselves distracted by something new that is trying to take their attention. More and more virtual reality companies have begun working with ad agencies because of the same reason.
Brands get to provide more interactive experience
The more interactive a brand campaign is, the more audience find themselves attracted to their products. In past, multiple brands have installed live projections and on-ground activations to show the use of their products. This is time taking and proves costly. With virtual reality, this problem is resolved.
Why spend time and effort on something obsolete and yet costly when a simple virtual reality headgear can do more for you. Take your audience in the world of Egyptian Pharaohs or make them race a Ferrari while actively promoting a soft drink brand in process. Virtual reality is a world made for your creativity.
Repeat engagement is possible
With virtual reality as a tool, brands can ensure that they’ll be establishing repetitive engagement. For ad agencies, showing numbers is the biggest issues since the beginning of time. By VR Documentary or an ad, you’ll provide your audience a way to engage with the brand because what they offer is so unique and exciting.
Experts at Else VR believe that virtual reality guarantees success for any ad campaign. You too can experience something new with VR, connect with our experts today.