AboutElseVR, a Mixed Reality channel, is a disruptive idea in narrative nonfiction and journalism.
It brings extraordinary and urgent stories to Virtual Reality (VR), granting the audience an entry “into” the story. By shattering the barrier between the viewer and the subject, VR has the power to elicit enquiry and empathy. Published online as a quarterly, each story facilitates collaborations between formidable filmmakers, writers and designers to amplify the power of narrative.
The magazine is the non-fiction VR platform from Memesys Culture Lab.
Memesys Culture LabMemesys Culture Lab is a cinema and new media studio at the intersection of science, philosophy and culture. We aim to interpret and demystify current breakthroughs in our understanding of the self and the universe, by actively participating in cinema, literature, pedagogy, technology, art, scientific and philosophical research, and actions of significant social impact.The TeamAnand Gandhi Executive Producer
Filmmaker. Philosopher. Innovator.
Anand is a filmmaker and media producer deeply interested in philosophy, evolutionary psychology, innovation, design and magic, and occasionally dabbles in all of these. His last film, Ship of Theseus premiered at the TIFF in 2012, and received wide international acclaim. In November 2015, Anand founded the Memesys Culture Lab. Khushboo Ranka Editor in Chief
Khushboo recently co-directed the documentary film An Insignificant Man, which premiered at the Toronto Film Festival 2016. She also co-wrote Ship of Theseus. Her first short film Continuum was shown at various international film festivals.
Shubhangi Swarup Executive Editor
Writer. Journalist. Educationist. Daydreamer.
Shubhangi has worked in the field of journalism, education, Human Rights and curation in the past. She joined Memesys Culture Lab after completing her first work of fiction. She has won two national Laadli awards for gender sensitive writing in the past, and was awarded the Charles Pick Fellowship for creative writing, in the University of East Anglia.
Zain Memon Creative Director
Story-teller. Media-tech innovator. Futurist.
Co-founder of Memesys Culture Lab, Zain has dramatically influenced the Virtual Reality ecosystem coming from the Indian subcontinent, having designed state-of-the-art workflows and immersive grammatical tools for Mixed Reality. His expertise in storytelling, technology, narrative design, and ludology allow him to bridge the gap between technology and effective storytelling.
Shirin Johari Head of Design
Visual artist. Innovator. Entrepreneur. Lover of the ocean.
Shirin is the Co-Founder of Clap Global and a Creative Director at Memesys Culture Lab.
Previously, she worked as an advertising creative innovating in brand building, graphic design, installations, typography and performances. Shirin believes that creative work should either solve a problem, enlighten, change social perceptions or simply entertain.
Along the way, she has won numerous national and international awards for her work, including the Cannes Design Gold. Shone Satheesh Associate Editor
Shone Satheesh combines his interest in the written word with the ever-evolving vocabulary of visual culture to push the boundaries of story-telling. He has worked in the media industry for close to a decade, at places like The Indian Express and Tehelka, among others.
ContactGet in touch with us at firstname.lastname@example.orgHead Office : Mumbai, IndiaMemesys Culture Lab, 30, Aaram Nagar 2, Versova, Mumbai 61.
With the rise of virtual reality, many companies have started to adapt their brand marketing and advertising formula keeping this innovation in mind. Many big brands have already made impact with world class projects in VR. With the guarantee of connecting with the audience on a greater level, virtual reality delivers result with more accuracy. Many virtual reality production companies are working on projects, the ideas of which used to feel absurd and outlandish. But today, these projects not only work but also receive a positive word of mouth from the user. Moving beyond the traditional means and adapting into VR is the new marketing technique. This article is all about the reasons that make projects from virtual reality companies impactful.
Brands and news channels across the world have worked with some of the best virtual reality production companies to deliver the results. The idea of using virtual reality in content marketing is to increase brand awareness. Here are some reasons how it happens –
Virtual reality connects with the user – When you show an ad on TV, the user is only able to absorb the content without using it. The distance and the gap that the TV set plays is a problem. This issue is resolved with the use of virtual reality. There is no boundary between the content and the user. This way the audience is able to understand the purpose of the content on an emotional level.
Gaming and movies become more interesting – VR based gaming and films are more interesting. The audience or the users are able to connect with the content. VR games are more engaging. While the VR movies remove the boundaries of screen and take the audience in that world.
Else VR is one of the biggest virtual reality companies in India. Their work has won them several awards and accolades. With them being their assistant for your VR projects, you’ll find the highest level of brand reorganization with your content.