About ElseVR, a Mixed Reality channel, is a disruptive idea in narrative nonfiction and journalism. It brings extraordinary and urgent stories to Virtual Reality (VR), granting the audience an entry “into” the story. By shattering the barrier between the viewer and the subject, VR has the power to elicit enquiry and empathy. Published online as a quarterly, each story facilitates collaborations between formidable filmmakers, writers and designers to amplify the power of narrative. The magazine is the non-fiction VR platform from Memesys Culture Lab. Memesys Culture Lab Memesys Culture Lab is a cinema and new media studio at the intersection of science, philosophy and culture. We aim to interpret and demystify current breakthroughs in our understanding of the self and the universe, by actively participating in cinema, literature, pedagogy, technology, art, scientific and philosophical research, and actions of significant social impact. The Team Anand Gandhi
Executive Producer
Filmmaker. Philosopher. Innovator.
Anand is a filmmaker and media producer deeply interested in philosophy, evolutionary psychology, innovation, design and magic, and occasionally dabbles in all of these. His last film, Ship of Theseus premiered at the TIFF in 2012, and received wide international acclaim. In November 2015, Anand founded the Memesys Culture Lab.

Khushboo Ranka
Editor in Chief
Filmmaker. Writer.
Khushboo recently co-directed the documentary film An Insignificant Man, which premiered at the Toronto Film Festival 2016. She also co-wrote Ship of Theseus. Her first short film Continuum was shown at various international film festivals.

Shubhangi Swarup
Executive Editor
Writer. Journalist. Educationist. Daydreamer.
Shubhangi has worked in the field of journalism, education, Human Rights and curation in the past. She joined Memesys Culture Lab after completing her first work of fiction. She has won two national Laadli awards for gender sensitive writing in the past, and was awarded the Charles Pick Fellowship for creative writing, in the University of East Anglia.

Zain Memon
Creative Director
Story-teller. Media-tech innovator. Futurist.
Co-founder of Memesys Culture Lab, Zain has dramatically influenced the Virtual Reality ecosystem coming from the Indian subcontinent, having designed state-of-the-art workflows and immersive grammatical tools for Mixed Reality. His expertise in storytelling, technology, narrative design, and ludology allow him to bridge the gap between technology and effective storytelling.

Shirin Johari
Head of Design
Visual artist. Innovator. Entrepreneur. Lover of the ocean.
Shirin is the Co-Founder of Clap Global and a Creative Director at Memesys Culture Lab. Previously, she worked as an advertising creative innovating in brand building, graphic design, installations, typography and performances. Shirin believes that creative work should either solve a problem, enlighten, change social perceptions or simply entertain. Along the way, she has won numerous national and international awards for her work, including the Cannes Design Gold.

Shone Satheesh
Associate Editor
Journalist. Photographer.
Shone Satheesh combines his interest in the written word with the ever-evolving vocabulary of visual culture to push the boundaries of story-telling. He has worked in the media industry for close to a decade, at places like The Indian Express and Tehelka, among others. Contact Get in touch with us at hello@elsevr.tv Head Office : Mumbai, India Memesys Culture Lab, 30, Aaram Nagar 2, Versova, Mumbai 61.


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Virtual Reality (VR) is a new way to experience filmed content that lets the viewer enter the scene and look around, to get that perfect virtual reality experience. It is a new medium of story-telling that flips the role of the story-teller. ElseVR brings you stories that you can step into.


There are four options for experiencing Virtual Reality content today: an immersive VR headset, a simple VR viewer that uses a mobile phone, a mobile phone on its own, or a web video player.

The virtual reality experience is most immersive through a VR headset. This lets you ‘look around’ in 360 degrees and hear binaural stereo sound. VR headsets rely on a mobile phone, a gaming console, or a computer to render a dynamic, sensor-enabled experience. ElseVR stories can be experienced in any of these.
A range of VR headsets with different specifications (screen size, resolution, sensors, price and so on) is currently available. The Samsung Gear VR is one of the most widely available VR headsets at present and is compatible with certain Samsung phones. Once you have a headset suitable for you, download the ElseVR app on your Android phone and choose the ‘Watch using VR headset’ option on being prompted. The app will download and render ElseVR films in 4K or HD and also allow you to access the stories behind them.
Oculus Rift, HTC Vive and PlayStation VR are some of the other headsets currently in production. You can visit our website and play the film manually on any of these platforms.

The next best, and the cheapest, alternative to a VR headset is a Google Cardboard viewer. This lets you convert your phone into a VR headset quickly and inexpensively. Cardboard lets you ‘look around’ in 360° and hear binaural sound as well. A large number of highly-customizable Cardboard or Cardboard-compatible viewers are available today.
Order the Cardboard viewer most suitable for you from a local retailer, assemble it yourself and you are ready to plug in. Download the ElseVR app on your Android phone to access our content in 4K or HD and choose the ‘Watch using VR headset’ option on being prompted. Each ElseVR film can also be played manually from our website.

If you don’t have a VR headset, you can view ElseVR content in 360° video format. This is not as immersive as true VR but it gives you a window into the Virtual Reality experience by using the accelerometer and gyroscope in your phone.
Download the ElseVR and Cardboard apps on your Android phone and choose the ‘Watch without VR headset’ option on being prompted. Move your phone to look around or tap on the screen and drag left, right, up or down to navigate. Alternatively, you may visit our website. Put on your headphones for the most optimum experience.

ElseVR content in 360° video can also be accessed from a computer on our website.
Click on a story and play the video. Click on the screen and drag left, right, up or down to navigate. You can only try imagining how glorious this virtual reality experience will be.