About ElseVR, a Mixed Reality channel, is a disruptive idea in narrative nonfiction and journalism. It brings extraordinary and urgent stories to Virtual Reality (VR), granting the audience an entry “into” the story. By shattering the barrier between the viewer and the subject, VR has the power to elicit enquiry and empathy. Published online as a quarterly, each story facilitates collaborations between formidable filmmakers, writers and designers to amplify the power of narrative. The magazine is the non-fiction VR platform from Memesys Culture Lab. Memesys Culture Lab Memesys Culture Lab is a cinema and new media studio at the intersection of science, philosophy and culture. We aim to interpret and demystify current breakthroughs in our understanding of the self and the universe, by actively participating in cinema, literature, pedagogy, technology, art, scientific and philosophical research, and actions of significant social impact. The Team Anand Gandhi
Executive Producer
Filmmaker. Philosopher. Innovator.
Anand is a filmmaker and media producer deeply interested in philosophy, evolutionary psychology, innovation, design and magic, and occasionally dabbles in all of these. His last film, Ship of Theseus premiered at the TIFF in 2012, and received wide international acclaim. In November 2015, Anand founded the Memesys Culture Lab.

Khushboo Ranka
Editor in Chief
Filmmaker. Writer.
Khushboo recently co-directed the documentary film An Insignificant Man, which premiered at the Toronto Film Festival 2016. She also co-wrote Ship of Theseus. Her first short film Continuum was shown at various international film festivals.

Shubhangi Swarup
Executive Editor
Writer. Journalist. Educationist. Daydreamer.
Shubhangi has worked in the field of journalism, education, Human Rights and curation in the past. She joined Memesys Culture Lab after completing her first work of fiction. She has won two national Laadli awards for gender sensitive writing in the past, and was awarded the Charles Pick Fellowship for creative writing, in the University of East Anglia.

Zain Memon
Creative Director
Story-teller. Media-tech innovator. Futurist.
Co-founder of Memesys Culture Lab, Zain has dramatically influenced the Virtual Reality ecosystem coming from the Indian subcontinent, having designed state-of-the-art workflows and immersive grammatical tools for Mixed Reality. His expertise in storytelling, technology, narrative design, and ludology allow him to bridge the gap between technology and effective storytelling.

Shirin Johari
Head of Design
Visual artist. Innovator. Entrepreneur. Lover of the ocean.
Shirin is the Co-Founder of Clap Global and a Creative Director at Memesys Culture Lab. Previously, she worked as an advertising creative innovating in brand building, graphic design, installations, typography and performances. Shirin believes that creative work should either solve a problem, enlighten, change social perceptions or simply entertain. Along the way, she has won numerous national and international awards for her work, including the Cannes Design Gold.

Shone Satheesh
Associate Editor
Journalist. Photographer.
Shone Satheesh combines his interest in the written word with the ever-evolving vocabulary of visual culture to push the boundaries of story-telling. He has worked in the media industry for close to a decade, at places like The Indian Express and Tehelka, among others. Contact Get in touch with us at hello@elsevr.tv Head Office : Mumbai, India Memesys Culture Lab, 30, Aaram Nagar 2, Versova, Mumbai 61.

Virtual Reality Applications
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Virtual Reality Applications

With virtual reality, the way films are being made and consumed is changing. So is the way the films are being packaged and deployed. Now every new films are new virtual reality applications.

Flat format video has been around for more than a century. Digital flat format video forms the staple diet of most people consuming 360-degree content. The media production industry and all viewing platforms and devices, have filtered down from a wide array of video types, formats and codecs to standardize and agree of a few which get used across the board. Most videos are now 16:9 or 4:3 in their aspect ratio and are compressed .mp4 files ( .h264 codec) running at anywhere between 10-100 mBps.

The standards with virtual reality 360 video are still evolving. As content creators, developers, and manufacturers come to consensus on what the best specs are for virtual reality applications, a lot of 3rd party softwares fill up the gap to help playback 360-degree video effectively.

Here are a few virtual reality applications that allow for great playback for all your 360 VR videos.

Fulldive VR
Compatible with cardboard and daydream devices, fulldive is a great hardware agnostic 360 VR playback application on android. With a great intuitive interface and support for most 360 video configurations, fulldive is a great, dependable VR viewing app.

GoPro VR player
Available on iOS and Windows, GoPro VR is a light and smooth VR app that allows for smooth uninterrupted playback, especially while editing/ compositing with its great sync option with the adobe suite. However, the menu and browsing can certainly do with an overhaul.

Magic VR video player
The lightest and simplest to use VR player on android is the Magic VR video player. The app has no bells and whistles and is a great easy-flowing UI for scanning through and watching VR videos.

What industries are using virtual reality ?

Here’s a list of the many applications of virtual reality: