About ElseVR, a Mixed Reality channel, is a disruptive idea in narrative nonfiction and journalism. It brings extraordinary and urgent stories to Virtual Reality (VR), granting the audience an entry “into” the story. By shattering the barrier between the viewer and the subject, VR has the power to elicit enquiry and empathy. Published online as a quarterly, each story facilitates collaborations between formidable filmmakers, writers and designers to amplify the power of narrative. The magazine is the non-fiction VR platform from Memesys Culture Lab. Memesys Culture Lab Memesys Culture Lab is a cinema and new media studio at the intersection of science, philosophy and culture. We aim to interpret and demystify current breakthroughs in our understanding of the self and the universe, by actively participating in cinema, literature, pedagogy, technology, art, scientific and philosophical research, and actions of significant social impact. The Team Anand Gandhi
Executive Producer
Filmmaker. Philosopher. Innovator.
Anand is a filmmaker and media producer deeply interested in philosophy, evolutionary psychology, innovation, design and magic, and occasionally dabbles in all of these. His last film, Ship of Theseus premiered at the TIFF in 2012, and received wide international acclaim. In November 2015, Anand founded the Memesys Culture Lab.

Khushboo Ranka
Editor in Chief
Filmmaker. Writer.
Khushboo recently co-directed the documentary film An Insignificant Man, which premiered at the Toronto Film Festival 2016. She also co-wrote Ship of Theseus. Her first short film Continuum was shown at various international film festivals.

Shubhangi Swarup
Executive Editor
Writer. Journalist. Educationist. Daydreamer.
Shubhangi has worked in the field of journalism, education, Human Rights and curation in the past. She joined Memesys Culture Lab after completing her first work of fiction. She has won two national Laadli awards for gender sensitive writing in the past, and was awarded the Charles Pick Fellowship for creative writing, in the University of East Anglia.

Zain Memon
Creative Director
Story-teller. Media-tech innovator. Futurist.
Co-founder of Memesys Culture Lab, Zain has dramatically influenced the Virtual Reality ecosystem coming from the Indian subcontinent, having designed state-of-the-art workflows and immersive grammatical tools for Mixed Reality. His expertise in storytelling, technology, narrative design, and ludology allow him to bridge the gap between technology and effective storytelling.

Shirin Johari
Head of Design
Visual artist. Innovator. Entrepreneur. Lover of the ocean.
Shirin is the Co-Founder of Clap Global and a Creative Director at Memesys Culture Lab. Previously, she worked as an advertising creative innovating in brand building, graphic design, installations, typography and performances. Shirin believes that creative work should either solve a problem, enlighten, change social perceptions or simply entertain. Along the way, she has won numerous national and international awards for her work, including the Cannes Design Gold.

Shone Satheesh
Associate Editor
Journalist. Photographer.
Shone Satheesh combines his interest in the written word with the ever-evolving vocabulary of visual culture to push the boundaries of story-telling. He has worked in the media industry for close to a decade, at places like The Indian Express and Tehelka, among others. Contact Get in touch with us at hello@elsevr.tv Head Office : Mumbai, India Memesys Culture Lab, 30, Aaram Nagar 2, Versova, Mumbai 61.

360 Virtual Reality
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360 Virtual Reality

Paradigm shift of media has led to new possibilities to experience 360 virtual reality. The concept of 360 virtual reality is to offer an unlimited experience to viewers.

360 virtual reality’s objective is to provide complete control to viewers on what they want to see. It gives an opportunity to tour around the place or an event without leaving your desk chair. Interesting! Isn’tit?

The innovative techniques and specialized cameras enable to capture video in 360 degree spectrum. 360 degree videos can be viewed through mobile phones, computer screen or, head-mounted display.

How 360 degree videos are shot?

360 degree videos are shot with omnidirectional cameras which help to record video of every direction at the same time. This enables to capture the world around you at a single moment of time.

360 degree videos are commonly known as spherical videos. The cameras used to create such videos has unique characteristic to capture shots to record an entire 360×180 degree field. Cameras with wide angle lenses and great picture quality are best suited to capture 360 degree video.

How to put captured shots together?

Once the video is captured, then one needs to stich it with stitching software which will result into a panoramic video at 4k resolution. The stitching software helps to enhance videos by synchronizing white balance and exposure.

The advanced feature of stitching software helps to stitch shots in real time for live stream purpose on social platforms such as YouTube, Facebook and Twitter.

Why 360 degree Virtual Reality?

The 360 degree virtual reality leads to interactive session for viewers as the shots spread around 360 degree. Creators as well as viewers are eagerly tapping the newness of 360 degree VR to clutter through standard viewing options and to experience the benefit of effective viewing.

360 degree virtual reality has obtained technological reign over entertainment as well as education sector. 360 degree virtual reality videos are best medium for storytelling, news delivery, travel destination, adventure sports and for many other purposes.

360 degree VR promises a more engaging content. Hence, the tipping point of 360 degree VR expects a lot more consumers for a renewed experience to capture and view videos.