About ElseVR, a Mixed Reality channel, is a disruptive idea in narrative nonfiction and journalism. It brings extraordinary and urgent stories to Virtual Reality (VR), granting the audience an entry “into” the story. By shattering the barrier between the viewer and the subject, VR has the power to elicit enquiry and empathy. Published online as a quarterly, each story facilitates collaborations between formidable filmmakers, writers and designers to amplify the power of narrative. The magazine is the non-fiction VR platform from Memesys Culture Lab. Memesys Culture Lab Memesys Culture Lab is a cinema and new media studio at the intersection of science, philosophy and culture. We aim to interpret and demystify current breakthroughs in our understanding of the self and the universe, by actively participating in cinema, literature, pedagogy, technology, art, scientific and philosophical research, and actions of significant social impact. The Team Anand Gandhi
Executive Producer
Filmmaker. Philosopher. Innovator.
Anand is a filmmaker and media producer deeply interested in philosophy, evolutionary psychology, innovation, design and magic, and occasionally dabbles in all of these. His last film, Ship of Theseus premiered at the TIFF in 2012, and received wide international acclaim. In November 2015, Anand founded the Memesys Culture Lab.

Khushboo Ranka
Editor in Chief
Filmmaker. Writer.
Khushboo recently co-directed the documentary film An Insignificant Man, which premiered at the Toronto Film Festival 2016. She also co-wrote Ship of Theseus. Her first short film Continuum was shown at various international film festivals.

Shubhangi Swarup
Executive Editor
Writer. Journalist. Educationist. Daydreamer.
Shubhangi has worked in the field of journalism, education, Human Rights and curation in the past. She joined Memesys Culture Lab after completing her first work of fiction. She has won two national Laadli awards for gender sensitive writing in the past, and was awarded the Charles Pick Fellowship for creative writing, in the University of East Anglia.

Zain Memon
Creative Director
Story-teller. Media-tech innovator. Futurist.
Co-founder of Memesys Culture Lab, Zain has dramatically influenced the Virtual Reality ecosystem coming from the Indian subcontinent, having designed state-of-the-art workflows and immersive grammatical tools for Mixed Reality. His expertise in storytelling, technology, narrative design, and ludology allow him to bridge the gap between technology and effective storytelling.

Shirin Johari
Head of Design
Visual artist. Innovator. Entrepreneur. Lover of the ocean.
Shirin is the Co-Founder of Clap Global and a Creative Director at Memesys Culture Lab. Previously, she worked as an advertising creative innovating in brand building, graphic design, installations, typography and performances. Shirin believes that creative work should either solve a problem, enlighten, change social perceptions or simply entertain. Along the way, she has won numerous national and international awards for her work, including the Cannes Design Gold.

Shone Satheesh
Associate Editor
Journalist. Photographer.
Shone Satheesh combines his interest in the written word with the ever-evolving vocabulary of visual culture to push the boundaries of story-telling. He has worked in the media industry for close to a decade, at places like The Indian Express and Tehelka, among others. Contact Get in touch with us at hello@elsevr.tv Head Office : Mumbai, India Memesys Culture Lab, 30, Aaram Nagar 2, Versova, Mumbai 61.

Virtual Reality Movies
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Virtual Reality Movies

As millennials, it’s almost impossible to believe that the earlier movies did not have colour. We have come so far: from sound to colour to 3D. The next thing to look out for is : Virtual Reality. A virtual reality movie offers fascinating experience via virtual headset.

Virtual reality in its most basic sense is being virtually present at the place of the shoot. You’re not actually there, but it feels like you are. This is why VR is more than just a 360 degree shot. Virtual reality lends wider platform for storytelling in a movie. It makes you walk through alien environment and lets you experience the emotions of the scene closely.

Imagine someone flying in a helicopter; 10,000 feet above from the ground. He’s looking straight through the sky, but then suddenly his eyes go down to the ground. Ouch! Scary! The VR movie with a VR headset essentially makes you feel the same. So you don’t have to be in the helicopter to enjoy the 360 degree view. It can be done from the comfort of your chair! Now this would not be possible in a traditional movie because it’s two-dimensional.

While watching a traditional movie, the movie is in a different world than yours. In a virtual reality movie, you’re a part of that world. Well, virtually.

Like any other emerging industry, there are various challenges faced by the virtual reality movie industry. One of them being the distribution of these VR films. A virtual reality movie is fun when enjoyed with a VR headset. So a VR headset is a prerequisite for watching such a movie but is mostly distributed through the online platforms only.

The other challenge is that the production of a VR movie is not only heavy on the pocket but also the experience has to be viewer-adjusted. This requires a whole new form of story-writing and storytelling.

All of these things combined, make the future of VR look bright and exciting!