About ElseVR, a Mixed Reality channel, is a disruptive idea in narrative nonfiction and journalism. It brings extraordinary and urgent stories to Virtual Reality (VR), granting the audience an entry “into” the story. By shattering the barrier between the viewer and the subject, VR has the power to elicit enquiry and empathy. Published online as a quarterly, each story facilitates collaborations between formidable filmmakers, writers and designers to amplify the power of narrative. The magazine is the non-fiction VR platform from Memesys Culture Lab. Memesys Culture Lab Memesys Culture Lab is a cinema and new media studio at the intersection of science, philosophy and culture. We aim to interpret and demystify current breakthroughs in our understanding of the self and the universe, by actively participating in cinema, literature, pedagogy, technology, art, scientific and philosophical research, and actions of significant social impact. The Team Anand Gandhi
Executive Producer
Filmmaker. Philosopher. Innovator.
Anand is a filmmaker and media producer deeply interested in philosophy, evolutionary psychology, innovation, design and magic, and occasionally dabbles in all of these. His last film, Ship of Theseus premiered at the TIFF in 2012, and received wide international acclaim. In November 2015, Anand founded the Memesys Culture Lab.

Khushboo Ranka
Editor in Chief
Filmmaker. Writer.
Khushboo recently co-directed the documentary film An Insignificant Man, which premiered at the Toronto Film Festival 2016. She also co-wrote Ship of Theseus. Her first short film Continuum was shown at various international film festivals.

Shubhangi Swarup
Executive Editor
Writer. Journalist. Educationist. Daydreamer.
Shubhangi has worked in the field of journalism, education, Human Rights and curation in the past. She joined Memesys Culture Lab after completing her first work of fiction. She has won two national Laadli awards for gender sensitive writing in the past, and was awarded the Charles Pick Fellowship for creative writing, in the University of East Anglia.

Zain Memon
Creative Director
Story-teller. Media-tech innovator. Futurist.
Co-founder of Memesys Culture Lab, Zain has dramatically influenced the Virtual Reality ecosystem coming from the Indian subcontinent, having designed state-of-the-art workflows and immersive grammatical tools for Mixed Reality. His expertise in storytelling, technology, narrative design, and ludology allow him to bridge the gap between technology and effective storytelling.

Shirin Johari
Head of Design
Visual artist. Innovator. Entrepreneur. Lover of the ocean.
Shirin is the Co-Founder of Clap Global and a Creative Director at Memesys Culture Lab. Previously, she worked as an advertising creative innovating in brand building, graphic design, installations, typography and performances. Shirin believes that creative work should either solve a problem, enlighten, change social perceptions or simply entertain. Along the way, she has won numerous national and international awards for her work, including the Cannes Design Gold.

Shone Satheesh
Associate Editor
Journalist. Photographer.
Shone Satheesh combines his interest in the written word with the ever-evolving vocabulary of visual culture to push the boundaries of story-telling. He has worked in the media industry for close to a decade, at places like The Indian Express and Tehelka, among others. Contact Get in touch with us at hello@elsevr.tv Head Office : Mumbai, India Memesys Culture Lab, 30, Aaram Nagar 2, Versova, Mumbai 61.

Virtual Reality Storytelling
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Virtual Reality Storytelling

A movie is a visual depiction of a story. Traditional storytelling is done by the depiction of scenes one after the other. It’s passive. There’s a screen and there’s you. You watch the story unfold on the screen. This is exactly where the difference between traditional storytelling and virtual reality storytelling comes in. VR storytelling is a form of digital storytelling which presents a more captivating and engaging medium. Digital Storytelling is an extensive approach for engaging mass audience with content in a more effective way. It opens the way forward for creative liberty and enables the storyteller to share ideas with more broader spectrum.

In virtual reality storytelling, there’s a headgear instead of a screen. You don’t just watch the story; you are a part of the story. You live the story. Storytelling in VR needs to provide sensation of being in actual space so that audience can experience real emotions. It offers the engaging experience of sharing same space with characters.

Anyone would frown if told a movie is about the journey of two little girls travel to their school. How boring, right? But the same story comes to life with virtual reality. It’s not just seeing the actors go to school, but joining them on the journey. Through the mountains, the rivers and the rocky valleys. A story as simple as that takes the viewer to an entirely different world. It’s like travelling, without even leaving the chair! Crossing the Sky is the aforementioned movie; produced by Memesys Culture Lab.

It’s not just about the experience sometimes; it’s also about the retention. A virtual reality movie aids retention of the scene; which is an added advantage when it comes to history movies. Of course you’ll remember the name of the place where an event took place if you were standing right there, on that very ground. This is VR for you.

Virtual reality storytelling is a challenge at a whole new level because now it’s not about telling, but also about living.