ElseVR, a Mixed Reality channel, is a disruptive idea in narrative nonfiction and journalism.
It brings extraordinary and urgent stories to Virtual Reality (VR), granting the audience an entry “into” the story. By shattering the barrier between the viewer and the subject, VR has the power to elicit enquiry and empathy. Published online as a quarterly, each story facilitates collaborations between formidable filmmakers, writers and designers to amplify the power of narrative.
The magazine is the non-fiction VR platform from Memesys Culture Lab.
Memesys Culture Lab
Memesys Culture Lab is a cinema and new media studio at the intersection of science, philosophy and culture. We aim to interpret and demystify current breakthroughs in our understanding of the self and the universe, by actively participating in cinema, literature, pedagogy, technology, art, scientific and philosophical research, and actions of significant social impact.
Filmmaker. Philosopher. Innovator.
Anand is a filmmaker and media producer deeply interested in philosophy, evolutionary psychology, innovation, design and magic, and occasionally dabbles in all of these. His last film, Ship of Theseus premiered at the TIFF in 2012, and received wide international acclaim. In November 2015, Anand founded the Memesys Culture Lab.
Editor in Chief
Khushboo recently co-directed the documentary film An Insignificant Man, which premiered at the Toronto Film Festival 2016. She also co-wrote Ship of Theseus. Her first short film Continuum was shown at various international film festivals. Shubhangi Swarup
Writer. Journalist. Educationist. Daydreamer.
Shubhangi has worked in the field of journalism, education, Human Rights and curation in the past. She joined Memesys Culture Lab after completing her first work of fiction. She has won two national Laadli awards for gender sensitive writing in the past, and was awarded the Charles Pick Fellowship for creative writing, in the University of East Anglia. Zain Memon
Story-teller. Media-tech innovator. Futurist.
Co-founder of Memesys Culture Lab, Zain has dramatically influenced the Virtual Reality ecosystem coming from the Indian subcontinent, having designed state-of-the-art workflows and immersive grammatical tools for Mixed Reality. His expertise in storytelling, technology, narrative design, and ludology allow him to bridge the gap between technology and effective storytelling. Shirin Johari
Head of Design
Visual artist. Innovator. Entrepreneur. Lover of the ocean.
Shirin is the Co-Founder of Clap Global and a Creative Director at Memesys Culture Lab. Previously, she worked as an advertising creative innovating in brand building, graphic design, installations, typography and performances. Shirin believes that creative work should either solve a problem, enlighten, change social perceptions or simply entertain. Along the way, she has won numerous national and international awards for her work, including the Cannes Design Gold.
Shone Satheesh combines his interest in the written word with the ever-evolving vocabulary of visual culture to push the boundaries of story-telling. He has worked in the media industry for close to a decade, at places like The Indian Express and Tehelka, among others. Contact Get in touch with us at firstname.lastname@example.org Head Office : Mumbai, India Memesys Culture Lab, 30, Aaram Nagar 2, Versova, Mumbai 61.
The rise of virtual reality took the world market by storm. Various sectors across the globe experimented with this innovations and created ground breaking results. With the rapid expansion of Indian market, the need to adapt to something innovative has become very important. One of the modern innovations of communication and storytelling that the world has seen is the rise of virtual reality. Indian markets can use this innovation and […]
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Virtual reality doesn’t know any limitations. The creativity of content creator allows the VR content to go as far and deep as they want to.
With the features of the VR, it is obvious that many content creators are going to use this innovation in their brand marketing. But VR journalism has already reached new heights and the media houses have used the feature of VR storytelling in their content.
Brands across the world have started to use augmented reality journalism in their product promotions. Major companies like Apple, Coca Cola, Panasonic have innovated the use of virtual reality experience to come up with groundbreaking campaigns. Programs, features and hardware have made virtual reality the future of content marketing and information sharing.
Media and news reporting is facing a unique challenge these days. The claims of a certain report being sold out or being fake have been running rampant. Non live news report can easily be manipulated, faked and content can be distorted or morphed to give a totally different look than what was shot in the past. Faking a news report is easy and the accusations have been true.
In the era of 3D virtual reality, it is not really tough to start working on your VR based application. Anyone fond of this innovation and work experience in field of programming and technology will find VR a cool platform to work on. From brand marketing to immersive journalism VR finds its use everywhere.