AboutElseVR, a Mixed Reality channel, is a disruptive idea in narrative nonfiction and journalism.
It brings extraordinary and urgent stories to Virtual Reality (VR), granting the audience an entry “into” the story. By shattering the barrier between the viewer and the subject, VR has the power to elicit enquiry and empathy. Published online as a quarterly, each story facilitates collaborations between formidable filmmakers, writers and designers to amplify the power of narrative.
The magazine is the non-fiction VR platform from Memesys Culture Lab.
Memesys Culture LabMemesys Culture Lab is a cinema and new media studio at the intersection of science, philosophy and culture. We aim to interpret and demystify current breakthroughs in our understanding of the self and the universe, by actively participating in cinema, literature, pedagogy, technology, art, scientific and philosophical research, and actions of significant social impact.The TeamAnand Gandhi Executive Producer
Filmmaker. Philosopher. Innovator.
Anand is a filmmaker and media producer deeply interested in philosophy, evolutionary psychology, innovation, design and magic, and occasionally dabbles in all of these. His last film, Ship of Theseus premiered at the TIFF in 2012, and received wide international acclaim. In November 2015, Anand founded the Memesys Culture Lab. Khushboo Ranka Editor in Chief
Khushboo recently co-directed the documentary film An Insignificant Man, which premiered at the Toronto Film Festival 2016. She also co-wrote Ship of Theseus. Her first short film Continuum was shown at various international film festivals.
Shubhangi Swarup Executive Editor
Writer. Journalist. Educationist. Daydreamer.
Shubhangi has worked in the field of journalism, education, Human Rights and curation in the past. She joined Memesys Culture Lab after completing her first work of fiction. She has won two national Laadli awards for gender sensitive writing in the past, and was awarded the Charles Pick Fellowship for creative writing, in the University of East Anglia.
Zain Memon Creative Director
Story-teller. Media-tech innovator. Futurist.
Co-founder of Memesys Culture Lab, Zain has dramatically influenced the Virtual Reality ecosystem coming from the Indian subcontinent, having designed state-of-the-art workflows and immersive grammatical tools for Mixed Reality. His expertise in storytelling, technology, narrative design, and ludology allow him to bridge the gap between technology and effective storytelling.
Shirin Johari Head of Design
Visual artist. Innovator. Entrepreneur. Lover of the ocean.
Shirin is the Co-Founder of Clap Global and a Creative Director at Memesys Culture Lab.
Previously, she worked as an advertising creative innovating in brand building, graphic design, installations, typography and performances. Shirin believes that creative work should either solve a problem, enlighten, change social perceptions or simply entertain.
Along the way, she has won numerous national and international awards for her work, including the Cannes Design Gold. Shone Satheesh Associate Editor
Shone Satheesh combines his interest in the written word with the ever-evolving vocabulary of visual culture to push the boundaries of story-telling. He has worked in the media industry for close to a decade, at places like The Indian Express and Tehelka, among others.
ContactGet in touch with us at firstname.lastname@example.orgHead Office : Mumbai, IndiaMemesys Culture Lab, 30, Aaram Nagar 2, Versova, Mumbai 61.
Media and news reporting is facing a unique challenge these days. The claims of a certain report being sold out or being fake have been running rampant. Non live news report can easily be manipulated, faked and content can be distorted or morphed to give a totally different look than what was shot in the past. Faking a news report is easy and the accusations have been true.
As a counter to fake news report, the innovation of augmented reality journalismhas become popular among the media houses. The channels that believe in broadcasting true news reporting can go ahead and show the content with absolute truth with no one to question their credibility.
VR news report is shot in real time
Unlike the broadcasted content, augmented reality journalism uses real time feature to record and broadcast the news from the location. Virtual reality production companies, have created multiple engaging content by using the advantage of this feature. The VR story by Livemint and Else VR on Hunderman village has proved very effective in broadcasting a report without any editing or manipulations.
Advantage of 360 degree video recording
The VR camera shoots in 360 degree angles on both horizontal and vertical angles. This helps the observant to witness the event at that given space and time. So, one can say that 360 degree videos can be recorded and broadcasted in real time unlike the televised reports. Minimal editing and real time coverage makes news reporting free from being manipulated and faked.
As one of the leading and emerging virtual reality production companies, Else VR’s team believes in innovative content. Their work has won them a number of awards and accolades on multiple platforms. For more details, contact their team of experts.