AboutElseVR, a Mixed Reality channel, is a disruptive idea in narrative nonfiction and journalism.
It brings extraordinary and urgent stories to Virtual Reality (VR), granting the audience an entry “into” the story. By shattering the barrier between the viewer and the subject, VR has the power to elicit enquiry and empathy. Published online as a quarterly, each story facilitates collaborations between formidable filmmakers, writers and designers to amplify the power of narrative.
The magazine is the non-fiction VR platform from Memesys Culture Lab.
Memesys Culture LabMemesys Culture Lab is a cinema and new media studio at the intersection of science, philosophy and culture. We aim to interpret and demystify current breakthroughs in our understanding of the self and the universe, by actively participating in cinema, literature, pedagogy, technology, art, scientific and philosophical research, and actions of significant social impact.The TeamAnand Gandhi Executive Producer
Filmmaker. Philosopher. Innovator.
Anand is a filmmaker and media producer deeply interested in philosophy, evolutionary psychology, innovation, design and magic, and occasionally dabbles in all of these. His last film, Ship of Theseus premiered at the TIFF in 2012, and received wide international acclaim. In November 2015, Anand founded the Memesys Culture Lab. Khushboo Ranka Editor in Chief
Khushboo recently co-directed the documentary film An Insignificant Man, which premiered at the Toronto Film Festival 2016. She also co-wrote Ship of Theseus. Her first short film Continuum was shown at various international film festivals.
Shubhangi Swarup Executive Editor
Writer. Journalist. Educationist. Daydreamer.
Shubhangi has worked in the field of journalism, education, Human Rights and curation in the past. She joined Memesys Culture Lab after completing her first work of fiction. She has won two national Laadli awards for gender sensitive writing in the past, and was awarded the Charles Pick Fellowship for creative writing, in the University of East Anglia.
Zain Memon Creative Director
Story-teller. Media-tech innovator. Futurist.
Co-founder of Memesys Culture Lab, Zain has dramatically influenced the Virtual Reality ecosystem coming from the Indian subcontinent, having designed state-of-the-art workflows and immersive grammatical tools for Mixed Reality. His expertise in storytelling, technology, narrative design, and ludology allow him to bridge the gap between technology and effective storytelling.
Shirin Johari Head of Design
Visual artist. Innovator. Entrepreneur. Lover of the ocean.
Shirin is the Co-Founder of Clap Global and a Creative Director at Memesys Culture Lab.
Previously, she worked as an advertising creative innovating in brand building, graphic design, installations, typography and performances. Shirin believes that creative work should either solve a problem, enlighten, change social perceptions or simply entertain.
Along the way, she has won numerous national and international awards for her work, including the Cannes Design Gold. Shone Satheesh Associate Editor
Shone Satheesh combines his interest in the written word with the ever-evolving vocabulary of visual culture to push the boundaries of story-telling. He has worked in the media industry for close to a decade, at places like The Indian Express and Tehelka, among others.
ContactGet in touch with us at firstname.lastname@example.orgHead Office : Mumbai, IndiaMemesys Culture Lab, 30, Aaram Nagar 2, Versova, Mumbai 61.
Virtual reality doesn’t know any limitations. The creativity of content creator allows the VR content to go as far and deep as they want to.
With the features of the VR, it is obvious that many content creators are going to use this innovation in their brand marketing. But VR journalism has already reached new heights and the media houses have used the feature of VR storytelling in their content.
When it comes to using VR in connecting with audience, it has already created some path breaking examples. Here are some of the amazing case studies –
VR proves worthy addition to rehabilitation of brain damage
In 2005, a team of researchers concluded that the use of virtual reality can prove helpful in rehabilitation of the patients with brain damage. It was the team of F. David Rose, Barbara. M. Brooks And Albert A. Rizzo who concluded this theory and it has proven true since then.
VR provides positive support for meditation
With VR headset, the process of meditation becomes easy. It is a proven belief that an individual meditating while being in the virtual world finds it easy to concentrate and hence make the process of meditation easier. Various apps for the Oculus Rift and the Gear VR support the meditation on various levels.
Berlin refugee situation
With VR journalism becoming a part of media operations, every channel has tried something innovative. The Berliner Morgenpost used the technique of VR storytelling to show the conditions in which the refugees are living in Berlin. Since then, this problem has received international attention.
With Virtual reality going mainstream, it is time for brands to start looking out for ways to make the VR storytelling more popular. Else VR has been creating engaging content using VR technology. For more details, contact our team of experts.