AboutElseVR, a Mixed Reality channel, is a disruptive idea in narrative nonfiction and journalism.
It brings extraordinary and urgent stories to Virtual Reality (VR), granting the audience an entry “into” the story. By shattering the barrier between the viewer and the subject, VR has the power to elicit enquiry and empathy. Published online as a quarterly, each story facilitates collaborations between formidable filmmakers, writers and designers to amplify the power of narrative.
The magazine is the non-fiction VR platform from Memesys Culture Lab.
Memesys Culture LabMemesys Culture Lab is a cinema and new media studio at the intersection of science, philosophy and culture. We aim to interpret and demystify current breakthroughs in our understanding of the self and the universe, by actively participating in cinema, literature, pedagogy, technology, art, scientific and philosophical research, and actions of significant social impact.The TeamAnand Gandhi Executive Producer
Filmmaker. Philosopher. Innovator.
Anand is a filmmaker and media producer deeply interested in philosophy, evolutionary psychology, innovation, design and magic, and occasionally dabbles in all of these. His last film, Ship of Theseus premiered at the TIFF in 2012, and received wide international acclaim. In November 2015, Anand founded the Memesys Culture Lab. Khushboo Ranka Editor in Chief
Khushboo recently co-directed the documentary film An Insignificant Man, which premiered at the Toronto Film Festival 2016. She also co-wrote Ship of Theseus. Her first short film Continuum was shown at various international film festivals.
Shubhangi Swarup Executive Editor
Writer. Journalist. Educationist. Daydreamer.
Shubhangi has worked in the field of journalism, education, Human Rights and curation in the past. She joined Memesys Culture Lab after completing her first work of fiction. She has won two national Laadli awards for gender sensitive writing in the past, and was awarded the Charles Pick Fellowship for creative writing, in the University of East Anglia.
Zain Memon Creative Director
Story-teller. Media-tech innovator. Futurist.
Co-founder of Memesys Culture Lab, Zain has dramatically influenced the Virtual Reality ecosystem coming from the Indian subcontinent, having designed state-of-the-art workflows and immersive grammatical tools for Mixed Reality. His expertise in storytelling, technology, narrative design, and ludology allow him to bridge the gap between technology and effective storytelling.
Shirin Johari Head of Design
Visual artist. Innovator. Entrepreneur. Lover of the ocean.
Shirin is the Co-Founder of Clap Global and a Creative Director at Memesys Culture Lab.
Previously, she worked as an advertising creative innovating in brand building, graphic design, installations, typography and performances. Shirin believes that creative work should either solve a problem, enlighten, change social perceptions or simply entertain.
Along the way, she has won numerous national and international awards for her work, including the Cannes Design Gold. Shone Satheesh Associate Editor
Shone Satheesh combines his interest in the written word with the ever-evolving vocabulary of visual culture to push the boundaries of story-telling. He has worked in the media industry for close to a decade, at places like The Indian Express and Tehelka, among others.
ContactGet in touch with us at email@example.comHead Office : Mumbai, IndiaMemesys Culture Lab, 30, Aaram Nagar 2, Versova, Mumbai 61.
News channels have always thrived to connect with their audience on a greater level. Their broadcasting features have evolved with time. They adapted themselves to TV reporting and then moved into the age of internet. Today, it is not surprising to see news breaking first online and later on TV or radio.
With time, this process has become vast and hectic. Global presence of news channels has only increased troubles for them. Keeping staff, equipment and technology to handle the flow of the report proves to be costly and time consuming. A small mistake can cause damage in terms of money and reputation.
With the arrival of VR or virtual reality, it became easy for many news channels to sort out their work. With the age of internet passing by, they needed something new to attract their audience. VR journalism proved useful in this scenario. With adapting to virtual reality, the news channels or broadcasting companies were able to find a solution to the staff crunch and fund allocation of purchase of new equipment.
Recording a new virtual reality story is a single person task – Earlier, team of a cameraman and a reporter used to visit the site, prepare their reports and then send it to the headquarters for editing and processing to make the content finally get delivered to the audience. As competition increased, making sure that the news reaches the audience first become highly important. Now with digital storytelling , you can assure that a single person with training of handling of virtual reality equipment captures the report and then sends it to the headquarters. The reporting team can take over from here without going through the pain of visiting the news site.
News reporting is reaching new milestones with virtual reality. Make sure that you catch up with this progress or prepare to be left behind.